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Our 2021 SEO Strategies Rock!
- Understand Your Site's Core Web Vitals.
- Optimize for Google Passage Ranking.
- Focus on Featured Snippets.
- Learn the EAT Principle.
- Support Long-Tail Keyword Phrases.
- Create New Content.
- Update Old Content.
- Focus on User Experience.
What is SEO?
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How SEO Works...
Important SEO
Factors
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Crawlability
Some things can block Google’s crawlers: Poor internal linking: Google relies on internal links to crawl all the pages on your site. Pages without internal links often won’t get crawled.
Nofollowed internal links: Internal links with nofollow tags won’t get crawled by Google.
Noindexed pages: You can exclude pages from Google’s index using a noindex meta tag or HTTP header. If other pages on your site only have internal links from noindexed pages, there’s a chance that Google won’t find them.
Blocks in robots.txt: Robots.txt is a text file that tells Google where it can and can’t go on your website. If pages are blocked here, it won’t crawl them.
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Mobile-Friendliness
63% of Google searches come from mobile devices, and that number is growing every year.
Given that statistic, it probably comes as no surprise that in 2016, Google announced a ranking boost for mobile-friendly websites in its mobile search results.
Google also shifted to mobile-first indexing in 2018, meaning that they now use the mobile version of your page for indexing and ranking.
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Pagespeed
Pagespeed is how fast your page loads. It’s a ranking factor on desktop and mobile.
Why? Once again, Google wants to keep its users satisfied. If their users are clicking on search results that take too long to load, that leads to dissatisfaction.
To check the speed of your web pages, use Google’s Pagespeed Insights tool.
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Search Intent Optimization
Content type: Are most of the results blog posts, product pages, category pages, landing pages, or something else?
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Backlinks
Google’s ranking algorithm is based on something called PageRank.
In simple terms, this interprets backlinks as votes. Generally speaking, pages with more votes tend to rank higher.
How do we know? Last year, we studied almost one billion web pages and found a clear correlation between referring domains (links from unique websites) and organic search traffic.
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Quality Of Content
Things you can do to increase the perceived quality of your content might be: Stick to a 7th or 8th-grade reading level. Most Americans read at this level.
Use short sentences and paragraphs. This is web content, not an essay.
Link to useful resources where appropriate. Don’t be concerned about “hoarding PageRank.” Aim to make your content as valuable to visitors as possible. Avoid big walls of text. Break things up with images, quotes, etc. Aim to make your content skimmable.
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We Perform SEO At
Lightning Speed
Get An SEO Quote Today!
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